Every page on the internet has a great deal of metrics attached to them. Whether you’re a novice at working online, or you’re an experienced designer or programmer, there are certain metrics that should not be ignored. When you’re analyzing several pieces of data, it will paint a story about your website. Using the strokes you could build on seo compatibility, or you could falter, it all depends on how you play it moving forward. It’s for that reason that you should look at the following tips and tricks to assist with usurping the traffic you need from search engines and get higher ranking for all your pages.
Look At The Traffic Carefully
Traffic makes or breaks your website in terms of reach. If you do not have any traffic, then you are not going to rank anywhere online. If you have a lot of traffic, then rankings may come a little easier, but in the long term, you will need to look at all sorts of different elements to get moving forward. You need to absolutely look at the numbers and when you see them, factor in whether or not you’re getting the right kind of hits. Unique hits are good, but you also have to make sure that they are coming from a good source. Looking through analytics you will see referral pages, and links that are going to be pushing towards your site. If you have a recommendation that is coming from organic listings, then you’re doing well, but if your organic hits are down you need to ramp up efforts in other areas.
In line with the traffic that you will see, you will want to see where the seo is in terms of keywords that you are ranking for. Not sure how you’re ranking? Then at least look at the keywords that have been tagged with traffic for your site. You’ll see this in the traffic and see it as a referral from several places. If your site was served as a search result and someone clicked through, then you are going to be able to measure it. That’s the glory of this, and when you see that you’re getting noticed for certain umbrella terms, then you will want to use that to your advantage. Take the top 5 words and phrases that are getting you traffic and then create content that helps rank you even hire. Then take the bottom of the barrel of those words and use that to create even more content. The more you focus on your existing keywords the better your reach will be over time.
Sharp Rises and Declines
Take a look at the data from across several months. Look at how you’ve improved or how you’ve slid in the rankings. If you find that your pages have not done well at all, then you need to factor in a lot of different changes. If you have steady traffic, look to see what you can do to improve. You’ll know what to do next based on the rises and the dips that your site gets. If you’re seeing a great deal of changes, look for a secondary analytics program to ensure that it’s not just a marginal error or anything that is wrong with the metrics.
It’s impossible to move forward with search engine optimization if you do not know what’s going on with your website today. You’ll want to factor in the right leverage to make things happen, otherwise you can end up losing market share as a result. Take your time, look through the metrics and begin to isolate the right steps to gain organic traffic.
Posted in SEO Comments Off